Howdy! I’m a proud Houston native with a deep love for the outdoors, travel, and my bulldog, Archie.
My journey started in the U.S. Marine Corps, where I served for four years and deployed to the Pacific and the Middle East. Those experiences sparked a lasting curiosity about people, culture, and how we see the world—something that continues to shape both my perspective and my work.
After my service, I earned a B.S. in Advertising with a Minor in Art & Design from Texas State University, followed by an M.S. in Marketing from the McCombs School of Business at the University of Texas at Austin.
I began my career in account management at Lopez Negrete Communications, supporting Walmart as the Hispanic agency of record. After rising to Senior Account Executive, I transitioned into strategy at Dieste, where I worked across brands like AT&T, AARP, and Genesis Motor America. Most recently, I served as a Senior Social Strategist at Critical Mass, leading social strategy for AT&T Business and helping translate brand platforms into culturally relevant, performance-driven ecosystems.
At my core, I’m driven by understanding people and turning that insight into ideas that connect, resonate, and move brands forward.
Outside of work, you’ll find me cheering on the Texas Longhorns or exploring the Texas countryside with Archie. Always open to connecting—feel free to reach out.
