Role: Senior Social Media Strategist | Dieste Inc. (2024)
Throughout the year, AARP runs an ongoing “Did You Know?” series on Facebook and Instagram, delivering engaging, research-driven insights tailored to our audience. While AARP originally developed the series, I’ve played a key role in shaping its social strategy, ensuring that the content remains relevant, culturally resonant, and aligned with audience interests.
Designed for bilingual Gen X and 50+ Hispanics, the series brings to life data-backed insights on health, aging, finance, and lifestyle, breaking down complex research into digestible, shareable content. Posts highlight topics like happiness trends among older adults, financial well-being, and brain health, helping our audience see themselves reflected in positive, research-backed narratives.
By refining the content approach and integrating stronger storytelling elements, I’ve helped enhance engagement and impact, making "Did You Know?" a trusted source of thought-provoking and empowering insights for AARP’s social audience.