Roles: Senior Account Executive | Associate Account Executive | LNC (2018-2021)
As part of Walmart’s Hispanic agency of record at Lopez Negrete Communications, I played a key role in leading brand initiatives and ensuring seamless collaboration between Walmart and its agency partners—including Publicis North America, Burrell Communications, FCB Chicago, Deutsch LA, and Haworth Media.
I managed the day-to-day execution of branding and communications programs, overseeing timelines, budgets, and deliverables such as creative and media briefs, client presentations, and conference reports. I also worked closely with Strategy, Account Planning, and Media teams to develop strong creative concepts aligned with Walmart’s marketing objectives.
During my tenure, I contributed to 15 productions across broadcast and digital platforms, collaborating with production studios, producers, and project managers to ensure on-time delivery and execution. I also facilitated the delivery of broadcast and digital assets to media partners, ensuring adherence to Walmart’s shipping processes and technical specifications.
Additionally, I conducted in-depth category research and competitive analysis to provide strategic insights that strengthened Walmart’s presence in the Hispanic market.
Below are the campaigns I contributed to from 2018 to 2021:
